Organizations can use social media to connect with people, says Coloma
Organizations wanting to get their message across could harness the immense power of social media through the Internet like what the Office of the President has been doing, Presidential Communications Operations Office Secretary Herminio Coloma Jr. said on Thursday.
Speaking before the members and officers of the Institute of Management Consultants of the Philippines (Imphil), Coloma said communication between people has changed dramatically and organizations must adapt to the modern way of communicating.
Coloma was the guest speaker Thursday during Imphil’s membership meeting and induction of officers for 2012 held at Metropolitan Club in Makati City.
The organization invited the PCOO head to get some inputs as Imphil focuses on increasing public awareness about its mission as well as to be recognized as the most reputable organization of management consultants in the country.
In a presentation, Coloma explained that in the old communication model, the message is being addressed to a targeted audience. This is a one-way channel since the invention of the printing press, he said.
In the new communication model on the other hand, the communication process has become multidimensional interaction between people through social media.
“Since the invention of the Internet, the way we communicate has been transformed dramatically. We now live in a dialogue world where everyone has his own channel of communication and information in real time,” he said.
Coloma shared the use of the social media by the PCOO and the Office of the President in performing their mission as communicators for the President. He said that they organized a new media team that works to empower the people with information and technology.
He clarified however that social media is not about tools and technologies but about people, and organizations must bear this in mind.
Among the social media tools being used by his office include Google, Twitter, Youtube, Facebook, and blogs among others, he said. Social media can be a good and effective feedback mechanism, he added.
Also, he mentioned the government 2.0 concept or the use of web 2.0 technology to solve collective problems across government city, province, country and even at the international level.
One example he said is the business registry system recently launched by the Aquino government that will speed up business name registration in the country.
“We have our office, message, the citizenry, the bureaucracy and the tools. These are the cornerstones of our online presence,” Coloma said referring to the communications initiatives of his office.
“We also want to build citizen, community and stakeholder relationships engaged in mobilized community support and get immediate review and actionable feedback.”
“In the final analysis it’s all about people, people that participate well. If you want to succeed in the social media the key word is ‘people’,” Coloma said.
Organizations wanting to get their message across could harness the immense power of social media through the Internet like what the Office of the President has been doing, Presidential Communications Operations Office Secretary Herminio Coloma Jr. said on Thursday.
Speaking before the members and officers of the Institute of Management Consultants of the Philippines (Imphil), Coloma said communication between people has changed dramatically and organizations must adapt to the modern way of communicating.
Coloma was the guest speaker Thursday during Imphil’s membership meeting and induction of officers for 2012 held at Metropolitan Club in Makati City.
The organization invited the PCOO head to get some inputs as Imphil focuses on increasing public awareness about its mission as well as to be recognized as the most reputable organization of management consultants in the country.
In a presentation, Coloma explained that in the old communication model, the message is being addressed to a targeted audience. This is a one-way channel since the invention of the printing press, he said.
In the new communication model on the other hand, the communication process has become multidimensional interaction between people through social media.
“Since the invention of the Internet, the way we communicate has been transformed dramatically. We now live in a dialogue world where everyone has his own channel of communication and information in real time,” he said.
Coloma shared the use of the social media by the PCOO and the Office of the President in performing their mission as communicators for the President. He said that they organized a new media team that works to empower the people with information and technology.
He clarified however that social media is not about tools and technologies but about people, and organizations must bear this in mind.
Among the social media tools being used by his office include Google, Twitter, Youtube, Facebook, and blogs among others, he said. Social media can be a good and effective feedback mechanism, he added.
Also, he mentioned the government 2.0 concept or the use of web 2.0 technology to solve collective problems across government city, province, country and even at the international level.
One example he said is the business registry system recently launched by the Aquino government that will speed up business name registration in the country.
“We have our office, message, the citizenry, the bureaucracy and the tools. These are the cornerstones of our online presence,” Coloma said referring to the communications initiatives of his office.
“We also want to build citizen, community and stakeholder relationships engaged in mobilized community support and get immediate review and actionable feedback.”
“In the final analysis it’s all about people, people that participate well. If you want to succeed in the social media the key word is ‘people’,” Coloma said.
Imphil is a professional association of firms and individuals engaged principally in management consulting. Established in 1985, the organization seeks to advance the professional standards of the practice of management consulting in the Philippines.
A fully Filipino initiative, Imphil also aims to promote the global capability and competiveness of Filipino consultants. (PCOO)
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Coloma lauds formal opening of MV Logos Hope Community library
Presidential Communications Operations Office (PCOO) Secretary Herminio “Sonny” B. Coloma Jr. expressed the Aquino government’s commitment to attain the United Nation’s (UN) Millennium Development Goal (MDG) as part of President Benigno S. Aquino III’s all-out efforts to uplift the lives of the Filipinos, especially the underprivileged members of the society.
Speaking before the officers, crewmembers, other government officials and guests during the official opening ceremony of the Library Onboard MV Logos Hope at the Pier 15, South Harbor in Manila, Friday, Coloma acknowledged the Logos Hope Community’s perseverance and vision to spread the word of God and the spirit of bringing knowledge, health and hope to the people of the world as he assured that the government is in unison with them in pursuing such goals.
“Our government is doing its best to uplift the lives of our people particularly those who are poor, disadvantaged and marginalized, we have launched a massive campaign to upgrade the quality of life for our people pursuant to our country’s commitment to attain the Millennium Development Goals, especially in the salient aspects of poverty reduction and reducing infant mortality,” Coloma said.
He cited the Filipino’s sense of authentic volunteerism that was very evident in the historic Edsa People Power Revolution, 26 years ago.
“We are also mobilizing citizen volunteers, in fact we will celebrate next week our historic Edsa People Power Revolution that in 1986 became our country’s unique contribution to the global movement toward more open and truly democratic societies,” Coloma said.
“The spirit of Edsa, as we call it, is the spirit of authentic volunteerism of citizens willingly taking it upon themselves to become community builders and enablers,” he added.
The PCOO chief warmly welcomed the MV Logos Hope and the 56 different nationalities onboard thanking them for the opportunity of new knowledge and exciting discoveries for the Filipino people.
“This is the spirit that animates MV Logos Hope, the spirit of bringing knowledge, health and hope to the people of the world… in behalf of our President Benigno S. Aquino III and our Executive Secretary Paquito N. Ochoa Jr., I wish to bring to you the warm greetings of a grateful Filipino people,” Coloma noted.
“We thank Good Books for All (GBA) ships. As you open your book fair, you open doors of new knowledge and exciting discovery, as you commence your community service you offer a new world of opportunities and possibilities,” he said as he commend the crewmen for their noble mission, “I wish to commended the volunteer crewmembers of MV Logos Hope, indeed, you are messengers of God’s word and carriers of hope”.
During the event, Secretary Coloma, assisted by Manila Mayor Alfredo Lim, led in cutting the ribbon to formally open the onboard library. He also signed in the MV Logos Hope’s official guest book.
The Logos Hope Community is regarded as a genuine expression of international goodwill and understanding. The crew and staff are all non-salaried volunteers – including many serving in their professional capacity, such as seafarers, engineers, electricians, nurses, teachers and cook.
Sponsorship from friends, family members and civic groups enables crewmembers to serve on board. The community is being headed by Managing Director Gian Walser.
With the principle of “bringing knowledge, help and hope to the people of the world,” the ship has a library onboard with over 5,000 different book titles to choose from.
Only on its first visit in Manila, Logos Hope is now berthed at Pier 15, South Harbor. It will be open to the public from February 15 to March 13.
The opening hours are as follows: Tuesday – Saturday, 10 a.m. to 9:30 p.m.; Sunday, 1 p.m. to 9:30 p.m.; and is closed during Mondays.
Tickets cost 20 pesos for adults while children 12 years and below are free of charge.
Following her call in Manila, MV Logos Hope will also visit Subic Bay.
Constructed in 1973, MV Logos Hope (first named Gustav Vasa) was originally built as a passenger car ferry sailing the North Atlantic routes.
“Good Books for All” (GBA) Ships purchased it in 2004 from the Smyril Line Company. The ship and its crew are being headed by Captain Pat Tracy. (PCOO)
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Malacanang assures search and retrieval operations in disaster-affected areas in Negros Oriental will continue
Malacanang assured on Friday that the search and retrieval operations continue for the missing residents in the two landslide areas in Negros Oriental following the 6.9-magnitude earthquake that struck Central Visayas on February 6.
During the regular press briefing in Malacanang on Friday, Deputy Presidential Spokesperson Abigail Valte issued the statement in response to reports that the personnel from the government agencies and local government units involved in the search and retrieval for the missing residents would end today their operations.
Ang team ng Metropolitan Manila Development Authority (MMDA) ang nagtutuloy ng retrieval operations," Valte said.
Officials of Guihulngan City have passed a resolution declaring the landslide area in Sitio Moog in Barangay Planas as a memorial site for residents buried there.
Barangays Planas and Solonggon in the neighboring town of La Libertad were the worst-hit by landslides following the earthquake.
Last February 8, President Benigno S. Aquino III said he wanted a new design and immediate reconstruction of vital infrastructure so that economic activity could start in disaster-affected areas.
The President toured Guihulngan City and La Libertad in Negros Oriental and assessed the damaged of the 6.9 magnitude earthquake that hit the area on Monday. (PCOO)
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Government all set for EDSA People Power 26th Anniversary Celebration
Presidential Communications Operations Office (PCOO) Secretary Herminio “Sonny” B. Coloma Jr. said that preparations for the 26th Anniversary Celebration of the Edsa People Power Revolution next week are now in full throttle in the Aquino government’s efforts to ensure that the spirit of volunteerism, which was prevalent during the peaceful revolt, will be successfully imbibed by the people.
In an interview over radio station dzAS onboard MV Logos Hope at Pier 15, South Harbor in Manila, following his attendance of the formal opening of the Logos Hope Onboard Library, Friday, Secretary Coloma said that the Edsa People Power Commission has been lining up several activities in 26 different venues all over the country for the celebration that will focus on the innate Filipino spirit of volunteerism, unity and concern in achieving national progress.
“Puspusan na po ang paghahanda para sa idaraos na pagdiriwang ng ika-26 na anibersaryo ng Edsa People Power Revolution, ito po ay magaganap sa ika-25 ng Pebrero sa darating na Sabado, pero bago sumapit ang araw na iyon ang atin pong Edsa People Power Commission ay nag-line up na ng iba’t-ibang mga programa at proyekto para buhayin muli ang diwa ng Edsa… ito ang diwa ng bolunterismo, diwa ng mga mamamayang nagkakaisa, nakikipag-ugnayan at binabalikat sa kanilang mga sarili iyong responsibilidad sa pagpapatatag ng ating lipunan,” Coloma said as he bared the theme of the celebration.
“Ang tema po ng Edsa celebration natin next week ay ‘Ano ang iyong Taya Para sa Pilipinas Natin’… kinakailangan po na tumaya tayo para sa kinabukasan ng ating bansa… ang bawat isa sa atin ay pinagkalooban ng Maykapal ng talino, galing, talent at kinakailangang magkaroon tayo ng sariling ambag, sariling partisipasyon… iyan ang sinasabing ating magiging taya,” he said.
Coloma also noted the Aquino administration’s thrust of realizing inclusive growth for everyone.
“At ang ating tinatayaan ay iyong mismong kinabukasan natin, ito po ay ang Pilipinas Natin sapagkat ang atin pong vision at pangarap para sa ating bansa ay isang inclusive society… iyong ating matatamong progreso at kaunlaran ay inclusive din, ibig sabihin kasali po ang lahat at walang maiiwanan at walang isasantabi ng dahil sa kahirapan o kakulangan ng resources,” Coloma said.
He also said that the government expects national participation during the event considering that the celebration is founded on the symbol of national unity as a people and as a country.
“Ang inaasahan po natin ay magiging aktibo po ang paglahok ng ating mga mamamayan at nais po nating lumahok ang mga mamamayan natin hindi lamang dito sa Metro Manila kungdi sa buong bansa dahil ang Edsa naman po ay isang simbolo ng ating pagkakaisa bilang isang bansa, ipararating at ipadarama po natin ito sa ating mga kapatid sa kabuuan ng Luzon, Visayas at Mindanao… pumili na po ang Edsa People Power Commission ng at least 26 na sentro ng selebrasyon,” Coloma said.
“Lalahok din dito yung mga punong bayan, punong lalawigan, punong siyudad para katawanin ang saloobin ng mga mamamayan sa kani-kanilang komunidad,” the PCOO chief added.
The whole Filipino nation will be celebrating on the 25th of February the 26th year of the bloodless revolt also known as the People Power Revolution, the EDSA Revolution, and the Philippine Revolution of 1986 which was a series of popular demonstrations in that time.
The said non-violent revolution also involves civil resistance against the regime of violence and electoral fraud that led to the end of dictatorship in the country. (PCOO)
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Aquino well-aware of Bicol flooding, says Palace spokesperson
President Benigno S. Aquino III has been getting updates from concerned government agencies about the flooding in Bicol region that already displaced thousands of people, his spokesperson said on Friday.
“President Aquino is being regularly updated on the actions done by the concerned government agencies. The National Disaster Risk Reduction Management Council, in coordination with the LGUs, conducted preemptive evacuation in four areas in Albay.
Classes were suspended early yesterday,” Deputy Presidential spokesperson Abigail Valte said in a message sent to the members of the media.
“As of today, Polangui is the only area which remains flooded and the NDRRMC is providing the necessary assistance to affected residents.”
Continuing rains submerged some areas in Bicol region over the weekend affecting residents of Camarines Sur and Albay.
Early this week, authorities prevented all small vessels from sailing out to sea and ordered class suspensions in preschools particularly in Albay. Some flights to Naga City and from Manila were also canceled.
It was reported that in Albay, 3,500 people were moved away from flooded low-lying areas in three towns. Local Albay officials placed the damage to agriculture to around P8.6 million after the flood affected 220 hectares of farm land. (PCOO)
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Malacanang announces new appointments
President Benigno S. Aquino III appointed new officials for various posts in the Department of Education (DepED), the Department of Health (DOH), the Department of Finance (DOF), the Commission on the Filipino Language, the National Anti-Poverty Commission and the judiciary.
During the regular press briefing in Malacanang on Friday, Deputy Presidential Spokesperson Abigail Valte announced the appointment of Ellen B. Donato and Orfelina O. Tuy both as Director 4 of the DepEd.
Also appointed were Isagani S. Dela Cruz as Schools Division Superintendent and Teresita S. Bacudo as Acting Schools Division Superintendent.
Appointed as Acting Assistant Schools Division Superintendents were Elena M. Acasio, Edna F. Agustin, Felipe L. Ballitoc, Rommel C. Bautista, Francis Cesar B. Bringas, Jenilyn Rose B. Corpus, Jose L. Doncillo, Vilma D. Eda, Nimpha D. Guemo, Dolores Q. Mapusao, Osias S. Monforte, Loida N. Nidea, Susan DL. Oribiana, Pedro O. Rapanut, and Sally B. Ullalim.
Jaime S. Bernadas was appointed as DOH Director 4, Blesilda A. Gutierrez as DOH Acting Director 4, and Valeriano V. Lopez, Jr. as DOH Director 3.
Jose Arnold M. Tan was appointed as Director II of the Bureau of Local Government Finance which is under the Finance Department.
Rosalinda A. Manabat was named as member representing workers in the formal sector and migrant workers of the National Anti-Poverty Commission. Her term will end on January 9, 2015.
Avelina J. Villegas-Rosario was appointed as judge of the municipal trial court in Calasiao, Pangasinan.
Justina F. Callangan was appointed as Acting Director of the Securities and Exchange Commission which is under the DOF.
Appointed as part-time commissioners of the Komisyon Para sa Wikang Filipino were Lucena P. Samson, representing the Pampango Language; Maria Crisanta N. Flores, representing the Pangasinan Language; and Lorna E. Flores, representing the Languages of Southern Cultural Communities. (PCOO)
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Aquino visiting Baler for 33rd foundation anniversary of Aurora province
President Benigno S. Aquino III will be visiting Aurora province on Sunday to attend the celebration of the 33rd foundation anniversary of the province and the commemoration of the 124th birth anniversary of Dona Aurora Aragon-Quezon, the wife of former president Manuel L. Quezon.
Upon arriving in the Aurora provincial capitol, the President will lead the wreath-laying ceremonies. After that, the President will lead the inauguration of the Aurora Memorial Hospital in Baler. The President is expected to deliver a message during the inauguration.
Aurora province was founded by President Ferdinand E. Marcos in August 13, 1979, by virtue of Batas Pambansa Blg. 7 making the province independent from the province of Quezon for the first time since the Spanish occupation.
Aurora is linked to Quezon province during its early history but originally forming part of Nueva Ecija. In 1591, Quezon province was organized into a district that included a substantial portion of the provinces of Laguna and Nueva Ecija.
In 1979, Aurora became the 73rd province of the country. During that time, the provincial government of Aurora issued an Executive Order declaring February 19 of each year Aurora Foundation Day in honor of the late Dona Aurora Quezon. (PCOO)
